#126 Authentic Social Media Strategy: Building a Genuine Online Brand with Whitney Gardner

In this engaging episode of The Confident Mompreneur, host Kyrie sits down with fellow mompreneur Whitney Gardner to discuss the power of authenticity in social media and the strategies they’ve used to build successful online brands. Whitney shares her journey from corporate life to launching her coaching business and podcast focused on personal development for women. Together, they explore the importance of staying true to one’s values, transitioning from a personal to a business profile, and the benefits of reusing content across platforms.

Kyrie and Whitney also delve into the challenges of blending personal and professional lives online, offering insights on how to maintain authenticity while creating polished, relatable content. Whitney introduces her four content pillars—personal transformation, client testimonials, lifestyle, and educational content—while Kyrie emphasizes the value of seeking feedback to ensure consistent branding.

The conversation extends to their experiences with podcasting, promoting content, and their plans to create coaching programs designed specifically for new mompreneurs. Both women share practical tips for managing social media, balancing work and family, and building a genuine connection with their audiences.

Join Kyrie and Whitney as they offer valuable advice on leveraging authenticity to grow your online brand and empower others through social media. Whether you're just starting out or looking to refine your strategy, this episode is packed with insights that will help you thrive in the digital space.

Find Whitney: @theboldmamaco

Find Kyrie: @theconfidentmompreneur