#136 Unlocking Accessibility and Reaching Untapped Hispanic and Latino Markets with Rosa Reyna-Pugh

In this inspiring episode of The Confident Mompreneur, Kyrie connects with Rosa, a civic leader, entrepreneur, and advocate for the Hispanic and Latino community. Originally from Texas and now living in Rock Springs, Wyoming, Rosa has spent nearly a decade empowering her community through her roles as the Civic Engagement Director at the Equality State Policy Center and a board member for various local organizations.

Rosa shares her experience as a first-generation college student and the challenges she faced overcoming language and cultural barriers in a predominantly non-Hispanic region. Through perseverance, she has not only found her place but also built spaces for others to thrive. Rosa is committed to increasing civic engagement and leadership opportunities for underrepresented groups, particularly within the Hispanic and Latino communities, emphasizing the importance of making voting and other essential resources more accessible.

Rosa’s entrepreneurial journey is also highlighted, focusing on how she grew her photography business by leveraging her bilingual skills. After adding her language services to her marketing materials, Rosa’s business flourished, leading her to expand into design services and offer bilingual marketing courses. She emphasizes the significance of tapping into the massive buying power of the Hispanic and Latino market and how businesses can succeed by being inclusive, culturally aware, and accessible.

The conversation delves into Rosa’s dedication to increasing Hispanic and Latino representation in civic spaces and leadership roles. She opens up about the challenges she faced with language and cultural identity, and how she empowers others to find their voice in similar situations. Additionally, Rosa shares how she builds relationships with small business owners, helping them with advocacy and providing resources, demonstrating her commitment to supporting others in her community. Her entrepreneurial growth, fueled by an understanding of her community’s needs, has enabled her to expand her business and create further opportunities.

This episode is packed with insights for anyone looking to break into untapped markets, make their business more accessible, or advocate for underrepresented communities. Rosa’s story offers powerful lessons in resilience, advocacy, and creating spaces for underserved communities to succeed. Tune in to learn how you can combine community empowerment with entrepreneurial success!

Find Rosa: @rosareynaphotography

www.equalitystate.org

Find Kyrie: @theconfidentmompreneur

www.theconfidentmompreneur.com